Your best bet when it comes to SEO is to focus on what it takes to get to where you want.
If your goal is to get onto the first page for a certain keyword then you need to set that goal and then optimise for it.
Tactics can only get you so far.
Is Paid Search a good idea for your marketing? Jimmy breaks it down in our newest episode of 12 Tips of Digital Marketing
¿Es la búsqueda pagada una buena idea para su comercialización? Jimmy lo analiza en nuestro nuevo episodio de 12 Tips of Digital Marketing
1124 hours ago
Season’s Green-ings from Leading Hand! 🎄⛱🌿👊🏻
This year, more than ever, we have been reminded of how important it is to be careful of what we use, where it comes from and how we dispose of it.
Like most of us, we try and do our bit by using reusable coffee cups, recycling our paper, containers and print cartridges, and consulting with our printers and paper merchants about the materials we use.
This year we wanted to do more, so we donated $2,500 to @theclimatecouncil to help with the fantastic work they do providing authoritative, expert advice to the Australian public on climate change and solutions based on the most up-to-date science available.
Thank you for your support in 2018. Have a wonderful holiday season and a safe and happy new year from all of us at Leading Hand.
3425 hours ago
~We had a great time today meeting a lot of new ladies outside of our circles and made a lot of connections! 🤝
~Tracy Robinson of @spryartphotography, @modmavensco, and @camppixelproject, who joined us today, will be the speaker at our Improving SEO for Business Lunch & Learn January 17, 2019. You don't want to miss learning tips on how to get on the first page of Google! 💻
~Spots are filling fast! Register at link in bio 👆
You shouldn’t wait around for anything.
Use this technique.
Not that many people are taking advantage of it.
If you run a bakery. If you run a Delicatessen. Even if you run a shop selling weave. Use it!
2018 marked @google’s 20th year of search! 🔎
With infinite information at their fingertips, today's consumers expect more and want assistance at every step in their journey.
Google's VP of Global Performance Solutions wrote, "Therefore, as marketers, we need to be one step ahead of our customers - it's time to start predicting their needs regardless of where they are in their journey."
Heard all this buzz about #ProgrammaticAdvertising, now you're 🤔wondering what on earth it is⁉️ Truth is, it's not that complicated!
In my article "What is Programmatic Advertising?" I've broken it down to simplest terms: Buying/Selling "Unused Ad Space" - Link in Bio‼️ Read on to understand how #MediaBuying, #Adspace & #Targeting ties in to Programmatic #Advertising 🤓
Ready to revamp your #DigitalMarketing?👩🏼💻bit.ly/2DzTGe8 👈🏼 or Call me today! ☎ (416) 253-0934 Ext 7001
“Just Google it." Businesses live and die by this phrase. Platforms built for search and discovery, such as Google and YouTube, play a huge role in brand awareness and the consumer's decision making process. By strategically engaging in search and display advertising, SEO, and content marketing, you give your product or brand an opportunity to be seen and heard on these platforms.
As we move closer to the end of 2018, we continue with our year-end wrap-up, sharing the stats and trends from digital marketing and design that you need to know for 2019. Today's theme: Search.
Please help us welcome our new office manager, Tiffany! 🤗
Tiffany is an experienced office manager and customer relationship specialist. She hold a Bachelor’s degree in Communication and a Master’s degree in Leadership and Administration. Tiffany has an extensive background supporting executive-level staff, with over 10 years’ experience in an administrative setting. Throughout her career, she has maintained the highest performance standards within a diverse range of administrative functions. In her spare time, she enjoys hiking her favorite trails, preparing gourmet meals for her friends and family and spending time with her dogs.
41214 hours ago
When impromptu beach trips feel like they’re just around the corner... just a couple more days of work left. #summerlove
10 Pinterest SEO Tips That Will surely be a contributing factor for Digital Success➡️ Pinterest has slowly developed into a profitable social media channel for savvy marketers. It boasts an engaged base of more than 150 million monthly users and provides a refreshing alternative to Google, Facebook, and Amazon.
However, it still represents something of an untapped opportunity for many of us in the SEO industry. As a social media platform, Pinterest seems to sit apart from our Google-focused efforts. We should embrace this difference. Pinterest provides ample room for creativity and storytelling, while it also prides itself on being a “discovery” platform where Pinners can find new ideas.
Pinterest also offers a lot of value as an alternative search marketing channel. Did you know:
1. 97 percent of Pinterest searches in 2016 were non-branded.
2. 80 percent of Pinterest’s traffic is mobile📲.
3. More than 2 billion searches take place on Pinterest each month.
4. Visual search accounts for more than 250 million of the monthly searches on Pinterest.